Search Engine Optimization (SEO) is the practice of increasing the quality and quantity of traffic on websites through organic search results. Organic results are ads which make up a significant portion of many search engine result pages and are the one that doesn’t need to be paid for. SEO marketing is more important now, as higher the frequency of a website’s visibility on a search engine’s results, to get a large number of visitors it will receive from the users of the said search engine, who can then be converted into customers at a later stage. SEO benefits are many, including the prominence of your presence online, and mainly targeting national and international kinds of searches.
The most commonly SEO practices adopted by chicago seo service is classified into four categories, i.e., White Hat SEO, Black Hat SEO and Gray Hat.
- White Hat SEO: This optimization practice adheres to the rules and regulations laid by the search engines. The performance of a website can be improved by following the terms and conditions formulated by the search engine whoseseo service is being utilized by the website. Thus, the probability of getting penalized or de-indexing of the site is very low. It is suitable when the investment is focused on the long-term.
- Black Hat SEO: This type of optimization technique adopts the procedures which are not in accordance with the SEO guidelines framed by the search engines. The loopholes in the search engine are exploited to achieve higher ranking and a quick financial return of the site. Therefore, it may lead to the banning of the site due to keyword stuffing, duplicate content, doorway pages, etc.
- Gray Hat SEO: This technique of optimization is a fair balance between White Hat SEO and Black Hat SEO. It employs the procedures which do not quite abide by the rules of search engines but also do not exactly violate. Thus, they neither fall into the category of White Hat SEO nor Black Hat SEO.